Love to Reconnect campaign helps +55s to get online
Published: Mar 27th, 2012 |
Throughout February and March 2012, over-55s were offered free help and advice to reconnect with friends and family via the internet. The Love to Reconnect campaign, part of the wider Get IT Together programme running nationwide, was a joint initiative between BT and national charity Citizens Online.
As part of the campaign BT employees volunteered to get people online for the first time, showing them how the internet can help them to stay in touch with friends and family.
Physical distance can often be the cause of people losing touch. BT’s latest research* found that almost half (46%) of people surveyed had lost touch with someone because that person had moved to another part of the country and almost a quarter (24%) lost touch because their friend or family member had moved abroad.
Simon Paul, Community Investment Manager at BT said: “Around 8.5 million adults in the UK have never used the internet, and the majority of these people are over 55. The focus of this campaign was to help people to reconnect and stay in touch with friends and family through the internet. Email is a convenient and easy way of reconnecting and staying in touch, but 56% of over 65s have never sent one. Working with Citizens Online and our own BT employees, we want to help change that.”
The sessions were open to everyone, particularly those people interested in reconnecting with friends and family, and BT employees were on hand to help participants use computers to access the internet and reconnect with their loved ones.
One participant in Kirklees commented ‘’now when I come to the library with my son to use the computers, I will be able to join him and his friends on Facebook instead of just looking at books.’
BT volunteer, Brenda Pires said ‘. I found the whole experience fantastic and would like to get involved again.’
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