Citizens Online > Digital inclusion > Digital Champions

Digital Champions

Digital champion is helping a woman with her laptop

Digital Champions are central to achieving digital inclusion and helping people with what they need and want to do online. Having the right Digital Champions with the right training in the right place can support communities in a variety of different ways.

Digital Champion types

Digital Champions can be categorised into four main types:

  • Digital Leaders: people in strategic positions who understand the vital role of digital inclusion in service transformation. These leaders are vital if you want lasting, systemic change to happen across an area or a service.
  • Professional Digital Champions: dedicated outreach workers who are recruited by an organisation or partnership to work solely as a Digital Champion. This person can often be a “Super Champion” – the driving force of a project, training and inspiring others.
  • Embedded Digital Champions: people who work in a specific role, such as being a Job Centre Plus advisor, a Citizens Advice counsellor, or in HR or training, who integrate Digital Champion work into their role. They’re helping colleagues and the public with digital skills all the time… it just isn’t in their job title.
  • Volunteer Digital Champions: people who are recruited and trained by an organisation or partnership to support digital inclusion work, but are unpaid. They may be helping out at a drop-in, internet cafe, church hall, or library. Even just an hour or two a week can make a life-changing difference to someone.

Find out more about becoming a volunteer Digital Champion with Citizens Online

We are looking for volunteer digital champions to support on our phoneline and with our in-person projects.

Find out more about volunteering with us